Tag Archives: “Webinar and Video Strategy”

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Practical Ways to Turbocharge Marketing and Sales with Intent Data

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes, and new ways of identifying and engaging opportunities. [...]

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The 2021 BrightTALK Benchmarks Report: Patterns in the Data

The world experienced an unprecedented challenge in 2020, forcing us to adapt to a new normal and thrive in a remote environment. We learned how to flip the switch from in-person interactions to [...]

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Build a Better Webinar: Speaker Recruitment

A great presenter can elevate a brand faster than almost anything else. But how can you find the right speakers? Once they’re identified, how do you get them on board? In this episode of [...]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior [...]

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Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021

Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior [...]

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Identifying and Influencing Technology Buying Groups

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape. The findings reinforce the need for tech marketers to identify, [...]

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The Art of Targeting

In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their formula for marketing and sales alignment. Once shared goals and metrics are established, [...]

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Virtual Event Strategy: Developing a Multi-Event Series

Running large-scale events can often feel like managing a sequence of big, individual projects. But where B2B virtual events can show their value is not the influx of engagement you get in a [...]

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B2B Video Production: Live vs. Pre-Recorded

Live webinars get more engagement but content can get more views on-demand. Presenters feel more comfortable pre-recording, but that means more work for your team. In the end, which is [...]

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Build a Better Webinar: Slide Decks

While great webinar slides grab an audience’s attention and keep them engaged, too often they just miss the mark. So how can you ensure your presentation hits your overarching goals without [...]