Tag Archives: Webinars/Video Marketing

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4 Pillars of Video Marketing: Measure and Optimize your video campaigns

The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness. Without accurate [...]

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4 Pillars of Video Marketing: Treat video as part of a campaign

Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest milage out of your content, a thoroughly [...]

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Content or Distribution: Which Comes first?

Having a great concept and plan for producing a video project is only the beginning. With any rich media project, thinking through the objective and audience from the beginning is key to getting [...]

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Behind the Scenes: 5 Crucial Steps to Webinar Program Success

From enterprise to small business, running a successful content marketing operation to support your business is laborious. Whether you’re an individual or a large team, by following these steps [...]

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Content Marketing Beyond Your Content: Getting value from the unengaged

As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be [...]

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The 4 Pillars of B2B Video Marketing

Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral [...]

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The Impact of Video in B2B Marketing in 2017

Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow. But the options available are [...]

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Generating New Leads With Last Year’s Webinars – EMEA Edition

As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead [...]

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How to Conduct Research for Revenue Generating Content

In a data-centric workforce, metrics and benchmarks provide professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is [...]

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Creating Marketing Videos that Guarantee ROI

So you’ve read all of the recent stats: 52% of marketers worldwide name video as the content format with the highest ROI and 70% of B2B buyers are watching video as research during their path to [...]