The Monthly Rewind: August 2022

Fiona O'Connor
Senior Content Marketing Manager
,
TechTarget
September 8, 2022

A monthly recap for B2B marketers and sellers for what to watch, read and know

“A lifelong learner is a lifelong winner.” As much of North America heads back to school, we’re also bringing that “back to school” mentality with us in our work. This month’s Rewind content embodies how to carry forward what you’ve already learned this year for improvement and better performance overall.

What to watch

Marketing Fails & Fixes: Avoiding Common Webinar Pitfalls

Most of the time, the pieces of our marketing plans come together. But once in a while, we all experience a flop. And how you pick yourself up and move forward is what really makes all the difference. In the first episode of a fun new mini-series, explore common issues webinar producers face and how to overcome them.

Content That Connects: Buyer-Centric Storytelling That Builds Credibility

Buyer-centric storytelling offers a fast track for building credibility and trust with your audience, but what does that actually look like in practice? Watch this webinar to hear three storytelling experts share takeaways for marketers looking to drive long-term engagement through credible, buyer-centric content.

Sustaining ABM Success: Balancing Scale and Customization

ABM webinar program success doesn’t end when your webinar does. Rather there’s incredible opportunity to capitalize on what you’ve already built to reach a larger and more specified audience. This webinar shows you how to take your ABM webinar program to the next level through scale and personalization.

What to read

On the B2B Horizon: 2023 Priorities

As the B2B ecosystem continues to evolve at lightning speed, you need to stay a step ahead. To illuminate the latest insights for sales and marketing practitioners, BrightTALK is hosting our flagship virtual event, Reach: Intent. Content. Demand., on September 27-29. In this blog, explore key predictions for 2023 around intent, content and demand that we’ll examine more deeply at Reach.

Co-Presenting Webinars: Your Ultimate Guide to Partner Presentations

Bringing in outside presenters to your webinar can add a new perspective and expertise to your content, and as a result, attract more attendees. But working with another presenter or two also requires close planning, collaboration and finesse. This eBook will show you how to co-host a webinar flawlessly.

What to know

Women in Cybersecurity

Join Enterprise Strategy Group’s Women in Cybersecurity, an interactive community designed to spotlight women in cybersecurity and celebrate their achievements and contributions.

Nominations Now Open for Storage Products of the Year

Users and vendors: Do you have a favorite or best product? We want to hear about it! Complete an entry form to submit your nominations for TechTarget’s Storage Products of the Year 2022.

VMware EXPLORE 2022

Did you miss out on VMware Explore 2022? View these live-streamed conversations between industry experts and Enterprise Strategy Group analysts where they discuss topics including sovereign clouds and regulatory and data privacy compliance, the future of hybrid and multi-cloud, and more.

Featured Webinar

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