The Monthly Rewind: July 2022

Fiona O'Connor
Senior Content Marketing Manager
,
TechTarget
August 8, 2022

A monthly recap for B2B marketers and sellers for what to watch, read and know

How was your July? At BrightTALK, we’ve been making the most of the summer sun and working to prepare for Reach: Intent. Content. Demand., our three-day virtual event on September 27-29 for B2B marketing and sales professionals.

What to watch

Elevate Your Content with Compelling Storytelling

The best B2B storytellers employ narrative and graphic techniques that emotionally appeal to their buyers and inspire long lasting waves of engagement. Hear from our in-house content experts as they break down the key elements of successful storytelling across various content formats like webinars, eBooks, infographics and more.

Empowering Sales Through Intent Data

Many B2B tech sales organizations are leaving money on the table because they lack visibility into account and prospect behavior. Watch this webinar with Forrester Principal Analyst Seth Marrs to learn how intent data provides better insight to buyers’ digital interactions, so Sales can craft more relevant outreach, improve targeting and create deeper long-term connections.

For more expert insights on the intersection of people, process and technology, check out our other on-demand sessions from the MarTech & SalesTech Intersect summit.

Build a Better Webinar: SEO and Content Tags

If you’re going to spend time creating a webinar, you want to be sure that it’s discoverable by your audience. That’s where SEO can come in. In this webinar, you’ll learn how to improve the quality and quantity of your webinar registrants through better SEO tactics.

What to read

Crafting Titles and Abstracts that Drive Webinar Registrations

Your webinar title is incredibly important – it entices your audience to register, gives a peek into what your webinar will be about and more. But packing all this information into a short title (in an exciting way) can be difficult. This eBook pulls from our experience hosting millions of hours of content on the BrightTALK platform to provide tips to create winning webinar titles and abstracts.

Why Account-level Insight Can’t Get You Where You Need to Be

With something like 10,000 RevTech solutions out there, it’s become hard to understand who really does what, and which tools will actually help you deliver substantive value to your company. This blog examines why account-level data is no longer enough for sellers and what types of data provide better insights.

What to know

Technology Perspectives from Cybersecurity Professionals

To assess the cybersecurity landscape in terms of technology consolidation and integration, TechTarget’s Enterprise Strategy Group™ surveyed cybersecurity professionals at organizations of all sizes across a variety of industries. Explore the results to better understand trends within the Cybersecurity ecosystem.

It’s Time To Kick The Leads Habit

The traditional focus on individual, marketing-supplied leads is failing B2B companies and buyers. In this podcast featuring Terry Flaherty, VP and Principal Analyst at Forrester discusses why this is and what’s needed for a better approach, from both Marketing and Sales.

Featured Webinar

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