A monthly recap for B2B marketers and sellers for what to watch, read and know
We’re constantly thinking about how to better engage and communicate with our buyers. It’s no easy task – especially because buyers are inundated with messaging and new content every day. In this month’s Rewind we’ve pulled together a collection of resources that can help you connect with your buyer more effectively, from planning a webinar to distributing your content.
Build a Better Webinar: Storytelling & Scripting
The best webinars tell a clear and concise story that captures an audience’s attention. Watch this webinar to explore the key elements of successful storytelling. Webinar expert, Steven Madeja, covers best practices to build your script around your story – and capture your audiences’ attention.
Essential Metrics for Successful ABM
While ABM requires long-term commitment from your teams, if you measure realistically, you’ll see measurable ROI from your program sooner rather than later. In this session, Dara Such, VP Customer Enablement & Data Strategy (TechTarget) explores key KPIs to measure your long-term ABM success, together with the metrics to measure your short-term progress and keep your momentum going.
Tailoring Your Content Plan to Meet Buyers' Needs
Staying attuned to customers’ ever-evolving needs is an obvious priority for any business leader. And yet, understanding what real buyers want and need continues to challenge GTM teams. This report peels back the onion and exposes how you can better speak to your buyers’ true needs by using messaging, campaigns and content to improve performance across your business.
Build a Better Webinar: Planning Content
As many B2B organizations face a super-saturated video ecosystem, it’s more challenging to get your webinar noticed. To help, we’re distilling the insights from our expert Build a Better Webinar guests into an e-book series. In this first e-book, we focus on the early stages of developing a successful webinar, from identifying the right topics for your audience to crafting attention-grabbing titles, and much more.
Marketing in the age of the omnipresent consumer
Using the right combination of channels is essential to reach today's omnipresent buyer. In this blog, MarTech breaks down the differences between multichannel, omnichannel and omnipresent marketing, and how marketers can better meet the omnipresent consumer’s expectations.
The Modern IT Buyer’s Research Journey
As the IT landscape continues to change, so do tech buyers. That’s why it’s critical for companies to have a clear understanding of how their buyers conduct industry research. In this infographic, we look at recent research to understand what today’s buyer’s tech purchase journey looks like, how it has changed and much more.
B2B Decision-Makers Value Research and Data in Thought Leadership Content
Marketers have long valued thought leadership content for its ability to engage buyers. In this blog from Marketing Charts, explore new findings that highlight the key elements of effective thought leadership content, including robust research and strong supporting data.
Effective Content Distribution in a Competitive Digital World
You may have the best content in the world, but if you aren’t distributing it where buyers already consume information, your content will go to waste. Download this infographic, to explore new insights on where buyers conduct their research, what channels they prefer, and more.
