A monthly recap for B2B marketers and sellers for what to watch, read and know
Most of us, no matter what your role is, are in the full swing of planning or implementing at this point in the year. So, for this month’s Rewind we pulled together a collection of content that may be useful for your planning – whether it’s better understanding your customers, expert predictions for 2023 and more.
How well do today’s tech marketers know their prospects? In this webinar, you’ll explore recent research that sheds light on how today’s IT buyers gather information to support their purchases. You’ll see where marketer assumptions go wrong and get clarity into what today’s IT buyer’s journey really looks like.
One unique benefit of live webinars is the opportunity to interact with your audience – especially during the Q&A portion of your session. But when it comes to questions, even experienced presenters can go off the rails if they aren’t prepared. Watch this short webinar for tips and tricks to master moderating a successful webinar Q&A.
Top performing partners know how to utilize vendor MDF to grow their businesses – both for retention and upsell and new customer acquisition alike. Hear from a panel of IT industry marketing pros, as they discuss the latest research on effective MDF utilization in your channel strategy and share insights from their own experiences.
As marketers look to scale their go-to-market efforts, decoding audience insights and behavior is more important than ever before. This eBook breaks down how you can get inside the mind (and heart) of your buyer to more effectively win mindshare and pipeline.
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why is that? To create solutions that people truly want to buy, companies need to focus on their customer’s “jobs to be done.” Read this blog to learn how to identify customer’s jobs that are poorly performed and how to design solutions around those jobs.
With so many moving parts, email nurturing gets complicated quickly. In this eBook, you’ll explore the basic concepts of email nurturing, what type of nurture campaign to use to reach your goals, and how to build a successful strategy.
Much has been said about the potential disruptions B2B companies will face in the coming year. Check out this blog and subsequent reports from Forrester experts for their recommendations on how to prepare for these disruptions and find success in 2023.