The Perfect Two-Minute Webinar Opening

 In Content Marketing, Uncategorized, Webinars

The first step in winning your audience’s attention with your webinar is delivering a strong, confident introduction.

It lets you, as the presenter or moderator, immediately capture the audience’s interest and establishes a structure and a set of expectations for your webinar.

Get started by writing out a loose script based around the key points below, then add transitions to reflect your personal or brand style. Keep practicing until you’re comfortable with the delivery.

1. “Hello everyone and welcome to today’s session.”

The first words of any webinar should be strong and specific. “Hello and welcome” is a popular greeting that caters to a global audience. In general, it’s best to use greetings that work across regions, time zones, and attendance demographics.

Find a greeting that’s comfortable and aligns with the personality of your audience. Once developed, keep this opening consistent across your events.

2. “I’d like to introduce today’s presenter.”

Most webinars do not include live presenter visuals, so speaker introductions are crucial to giving the audience a human context for how the information is being presented. Keep it natural and avoid reading a long bio or a stiff written script.

If you are the speaker, take a moment to talk about yourself, your background, and why you are presenting on this topic.

If you are the moderator, take the high points of who your speaker is, what their expertise is, and where they are from/work, and then add some color by sharing how you know this person and your experience working with them.

3. “A recorded version of this webinar will be available.”

One of the most common questions presenters receive is, “Where can I view this webinar on demand?” Give your audience instructions on how to access your on-demand presentation within the first two minutes of your webinar.

If you attach the presentation deck or any additional materials, mention those as well. By setting these expectations in advance, the audience will be more likely to view the content again, understand how to share it, and download related content.

4. “We’d love to hear from you!”

Let your audience know when you will answer questions. All presenters should discuss ahead of time and agree on the strategy for Q&A. Moderators often choose to pose audience questions to the speaker during the session to offer a break for the presenter and keep the audience engaged.

Encourage social sharing from your audience members and tell them which social channels, if any, you will be using during the live session. Twitter is the most frequently used social channel for webinars. Designating a hashtag for your webinar will enable audience members to connect and chat with your brand and fellow attendees.

5. “For those of you just joining us, welcome.”

Briefly reintroduce your webinar topic and presenters to allow audience members who arrive late to quickly understand the session and presenters. This also makes it easy for an on-demand webinar editor to easily cut out the housekeeping notes that are only relevant to live audiences.

Creating a standardized webinar introduction improves the efficiency and clarity of your presentation, and helps you begin your webinars on a strong note. If you want to make sure the rest of your presentation is just as polished as the opening, visit the BrightTALK Academy for more resources on running extraordinary webinars.