The Results Are In! Q1’s Hottest Marketing Webinars

 In B2B Engagement Marketing, Content Marketing, Uncategorized, Webinars

Over the past quarter, BrightTALK hosted webinars throughout the globe on the BrightTALK platform. The BrightTALK marketing community hosted three summits attracting thousands of users across the globe to tune in. If you missed them, check out the on-demand recordings: E-Commerce Marketing & Technology, Demand Generation, and Email Marketing.

We wanted to share the top performing webinars last quarter by total number of views and live attendance. Check them out!

A few key trends (webinars were only scored once):

  • Days of the week: Monday 14.3%, Tuesday 14.3%, Wednesday 14.3%, Thursday 57.1%
  • What this means: As per our 2016 Webinar Benchmarks Report, Thursday is still the highest attended day. Keep your webinars to the middle of the week to capture the best attention.
  • Number of presenters: 1 presenter 42.9%, 2 presenters 42.9%, 3 presenters 14.2%
  • What this means: Diversify your speakers — but three’s a crowd. Make sure to balance your key speakers with those who might have more expertise to share with your audience.

Top 5 Viewed Marketing Webinars of Q1

Marketing Alignment Group: How to Write Cold Emails that Boost your Sales Pipeline

Salesforce Pardot: Crank Up Your Content Marketing

BrightTALK: The Power of Visual B2B Storytelling

Salesforce Pardot: Building a B2B Marketing Campaign Blueprint

Salesforce Pardot: B2B Marketing in 2016: New Roles and Trends You Need to Know About

Top 5 Live Attended Webinars of Q1

Salesforce Pardot: Crank Up Your Content Marketing

Salesforce Pardot: Building a B2B Marketing Campaign Blueprint

Salesforce Pardot: B2B Marketing in 2016: New Roles and Trends You Need to Know About

Marketing Week: How to Make the Most of Instagram

Salesforce Pardot: Rev Up Your Reporting

Enjoyed these presentations? Explore other great content in the BrightTALK marketing community. Also, don’t forget to tune our Q2 marketing summits to stay on top of the latest marketing topics and trends: Marketing Disruption in the Internet of Things, Mobile Marketing, and User Experience Design.

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