The Role of Sales & Marketing Alignment in ABM
As ABM has taken the marketing world by storm, marketers have become laser-focused on creating stronger, more personal relationships with their prospects and customers.
While much of this lies in the execution of personalized campaigns, an effective ABM strategy is far more than that.
Before you segment your database, build your list of target accounts, or begin prospect outreach, there’s a key step that must first be in place: aligning your sales and marketing teams. Ensuring that everyone understands the objectives of your ABM program and their role in the process is vital to long-term success.
As many marketers and salespeople can attest, achieving this alignment is a series of trial and error. One of the best ways to learn effective strategies for alignment is through peers and industry experts.
In support of this, our online ABM Summit featured a Sales & Marketing Alignment track, with 8 webinars focused on what it takes to build unity between these two teams.
- ABM lessons from the #FlipMyFunnel ABM Program of the Year
- Tips on how to hire and structure your revenue team for ABM success
- Biggest ABM mistakes marketers make — and how to avoid them