The Ultimate Webinar Workflow

Kate Jacobsen
Marketing Programs Manager
,
BrightTALK
October 21, 2021

Recently the BrightTALK Marketing team dramatically scaled our content production abilities, generating nearly 2X as many webinars, videos, and virtual events in 2021 than in year’s past. How did we do it?

The proof is in the process, and The Ultimate Webinar Workflow: Plan. Execute. Measure. Scale. is just the beginning. Check out a few of these other assets we put together to make planning your own relevant and engaging webinars as easy as possible.

Plan

Download the Mapping B2B Content to Each Stage of the Funnel eBook

While the classic sales funnel is still relevant, it looks different these days. Before you start building out your content plan, take a moment to explore the new B2B sales funnel and how you can build an asset library to meet your buyer’s needs, whatever they may be.

Watch The 2021 Blueprint: Fuel Your Demand Strategy

Every marketing team wishes they had a crystal ball to see what tactics will prove to be successful. How much money should you invest in acquisition? What channels will continue to deliver next year? In this session, we help you fuel your demand approach with a steady stream of webinars and virtual event programs that engage your core buyers. You'll get an advanced look at BrightTALK’s Blueprint tools and how you can leverage each one into powerful insights.


Execute

Download the Build a Better Webinar eBook

B2B marketers are always looking to hack the system: increasing effectiveness while decreasing effort. The same applies to webinars. From building promotion strategies to post-event communications, we gathered our expert solutions to common pain points marketers face while establishing and optimizing a webinar program.

Watch a few episodes of The Studio

When it comes to executing high-caliber webinar content, BrightTALK Studios can’t be beat. As the strategic, creative, and production division of BrightTALK, they, along with our partners around the world, our teams in London, New York, and Sydney help businesses define and create the content they need to engage their target audience. Get an upfront look at their decades of expertise by watching The Studio, a BrightTALK content series that pulls back the curtain on B2B video production in the marketing world.

Measure

Complete the Measurement module of the BrightTALK Blueprint

Measurement is critical to understanding the success and ROI of a new marketing channel. You'll want to set your systems and data up so you can create both short-term and long-term goals for your webinar program. In this module of our eCourse on webinar execution, we'll walk through how our team measures our webinars across a range of data points and we'll provide tips for setting your internal benchmarks for success.


Watch the our Content Intelligence series

Developing your understanding of your target audience is important, but turning those insights into an actionable strategy that proves ROI can be difficult for the most seasoned marketer. It’s easy to get lost and hard to know where to begin without the right tools or strategies to help develop your ideas into a repeatable content plan. Explore BrightTALK’s Content Intelligence series and start developing data-driven strategies to optimize your content.


Scale

Watch The Power of Episodic Content

Marketing is all about telling an authentic story. To do this successfully you must create compelling content that is consistent and leaves your audience wanting more. It's no surprise that episodic content has become a key way to build a community and develop long-lasting relationships with buyers. Watch this session to explore how episodic content can fuel your go-to-market strategy and help scale your content programs.

Download the BrightTALK Benchmarks Report: Patterns in the Data

It’s time to put our data to work for you. We analyzed over 100 data points from the BrightTALK platform and our user survey to provide you with actionable insights from the world's largest B2B webinar and video platform. Our annual survey, sent to 100,000 BrightTALK users who have viewed at least two talks in the past year, explores the relationship between learning and growing, content preferences, and purchasing decisions.‍


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