Today’s B2B Demand Generation Ecosystem: Interview with SiriusDecisions Co-Founder John Neeson [Video]

 In Demand Generation, Uncategorized

There’s never been a better time to be a demand generation professional.

It’s the one area of marketing spend that hasn’t decreased in the past 15 years, according to SiriusDecisions Managing Director and Co-Founder John Neeson.

We spoke with Neeson ahead of this week’s SiriusDecisions European Summit in London, where 500+ B2B marketing, sales, and product professionals (BrightTALK included) are gathering to gain insights to better operationalize growth strategies and align corporate business goals in Europe.

In our video interview with Neeson, we explored today’s B2B marketing ecosystem, the buyer’s journey, inbound vs. outbound demand gen, ROI, and marketing/sales alignment. If you’re attending, don’t miss out on the specialized sessions for demand marketers, marketing and sales operations, and sales professionals, being hosted today and tomorrow.

Why is it important for demand marketing leaders to achieve systematic, repeatable, and measurable demand – and does this make sales more productive? Watch the video below to find out.

If you’re joining us at the summit, be sure to pop by our booth (we’re gold sponsors!) to learn how BrightTALK can help you create and nurture higher quality leads with video and webinar content marketing programs. You’ll also have a chance to win an Apple Watch and step away with one of the coolest giveaways!

Stay tuned next week for part 3 of the video and our event recap!

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