Demand generation continues to be a hot discussion for B2B marketers. At the end of each year, we like to recognize and highlight the top webinars published on the BrightTALK platform.

As the largest marketing community on BrightTALK, our demand generation community produces excellent presentations every year, covering a wide range of topics, including content marketing, customer engagement, and lead generation. This year was no different.

Here are 10 of the top demand generation webinars of 2015, in no particular order. Enjoy!

How Buyers Buy in 2015: Psychology, Technology, and B2B, Oh My!

Katie Martell, Cintell

 

 

The 5 Biggest Trends for B2B Lead Generation Success

Holger Schulze, B2B Technology Marketing Community

 

 

 

Three Essential Lessons for Improving Customer Engagement

Darren Gerry, IBM Interactive Experience

 

 

 

How to Run 85 Webinars a Year Without Losing Your Mind

Louis Adam, EXFO & Cameron Jahn, BrightTALK

 

 

How to Present Extraordinary Webinars

Cameron Jahn, BrightTALK

 

 

How Brands Use Data Onboarding

Joe Glass, LiveRamp & Lindsay Chastain, Sephora

 

 

 

Four Essential Steps to Digital Marketing Optimisation

Jo Roberts, Marketing Week & Jeremy Bassinder, IBM

 

 

Fortune 100 Content Marketing Ideas for Any Budget

Kathryn Kilner, GE Software

 

 

4 Must-Have Marketing Strategies for Fast-Growth Companies

Matthew Sweezey, Salesforce; Russell Glass, LinkedIn & Kyle Porter, SalesLoft

 

2015 BrightTALK Webinar Benchmarks Report: Highlights & Analysis

BrightTALK

 

 

We’re always inspired by the fantastic webinars and videos produced by our clients and partners, and we look forward to seeing more exceptional content in 2016. Happy holidays!

Want to be on this list next year? Check out the BrightTALK Academy for resources on how to run effective webinar programs.