Top Five Marketing Webinars and Videos of 2012

 In Uncategorized, Webinars

In 2012 we presented you with a wide range of marketing content. We explored demand generation strategies and tactics, looked at the effect of social marketing in B2B, and learned how analytical marketing metrics can help strengthen and measure marketing campaigns. We delved into community marketing, studied digital body language and remained relevant with video marketing for B2B.

As the year comes to an end, we are compelled to recognize some of the exceptional content and speakers that brought marketers to BrightTALK in 2012. Based on your feedback, we’d like to highlight some of the pieces that captured hundreds of views, inspired high audience ratings and prompted positive engagement between audience and speakers. View them at your convenience over the holidays or on the go via the My BrightTALK app.

Top five marketing webinars and videos of 2012, in no particular order:

Mastering B2B Social Media

Kipp Bodnar, Inbound Marketing, Hubspot

“Fresh and original ideas. Practical, useful real-world examples. One of the best webinars I’ve seen.” 

Video Roundtable: 4 Demand Generation Strategies Using Webinars

Panel discussion with Atri Chatterjee, CMO at Act-On Software; Hafez Adel, Sr. Director of Marketing at ReTargeter; Shari Johnston, Director of Marketing at Demandbase; David Pitta, Director of Marketing at BrightTALK

“Very good overview, especially about promoting webinars through social media and creating a compelling landing page.”

From Content to Consumer

Joe Chernov, VP of Content Marketing, Eloqua

“That was a great presentation in every respect. I loved the playful graphics. The information value was also off the charts.”

Direction of B2B Marketing Automation for 2013, What’s Next?

Panel discussion with Heidi Melin, Eloqua; Jon Miller, Marketo; Adam Blitzer, ExactTarget and Greg Ott, Demandbase

“This was very valuable and a unique opportunity to hear from 3 large players at once.”

Cracking the Code: Keys to Email Creative Success

Riaz Kanani, Marketing Director, Alchemy Worx

“Concrete examples that we can take away and use. Thank you.”

Thank you for being a part of the marketing community on BrightTALK in 2012 and contributing to the vibrant exchange of ideas. 2013 will bring more relevant topics, expert speakers, best practices and engaging content. Enjoy the holiday season!

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