Top Tips for Moderating a Webinar Panel
Webinar panels offer a unique content experience, bringing together different perspectives and fostering compelling conversations.
To make sure the discussion runs smoothly, you need a moderator to manage both the event and the different personalities involved. Check out these best practices for tips on how to prepare for your next panel.
This is an excerpt from “Moderating a Webinar Panel: 3 Simple Steps.” For more information on webinar moderation, including best practices during and after the session, download the full brief.
Determine session details
Before you reach out to any potential panelists, you should clearly establish the purpose of the session. Be sure to determine specific details, including:
- Title. Create an attention-grabbing title for your session. This is the single largest factor in whether or not someone decides to register for a webinar. An interesting title will also help entice panelists to participate.
- Abstract. Write a brief description of what the webinar will cover. Along with the title, the abstract is another key driver in webinar registration. It should answer five key questions: who, what, when, where, and why.
- Outline. Draft a loose outline to inform speakers of the order of events and to make sure everyone is on the same page.
- Questions. Prepare a list of questions to pose to panelists during the webinar. This helps speakers get a sense of how they should prepare for the live event.
Recruit relevant panelists
Seek out panelists whose experience relates directly to the topic at hand. Social networks (especially LinkedIn and Twitter) are great places to find potential speakers with relevant backgrounds and interests.
When recruiting panelists, send them the title, abstract, outline, and questions. This shows that you are prepared for the conversation and excited to have them on your session. When sending the questions, ask which ones they feel comfortable answering. As the moderator, this will help you shape the conversation and balance speaking time appropriately, and it gives speakers the opportunity to opt out if it isn’t the right fit for them.
After you’ve recruited a strong panel, organize a dry run before the live day. This helps everyone familiarize themselves with the technology, their fellow speakers, and their role on the panel.
Be sure to send the panelists a link to the session and give them ample time to promote it within their networks. Take advantage of this huge benefit of organizing a panel session and empower your speakers to drive new and different audiences to your content.
For more on this topic, download the full brief.