Tweet Chat: #SocialCRM with Jill Rowley

 In B2B Engagement Marketing, Uncategorized

Social CRM and social selling aren’t easy business concepts to understand – and they can be even more difficult to actually implement. As strategies applied to organizational processes (and the bottom line!), they require a complete shift as to how businesses engage with their potential buyers and customers.

Jill Rowley understands this shift. As social selling evangelist for Oracle Eloqua and champion of the “ABC’s of Social Selling“, she was named one of the top 20 women to watch in lead management in 2012. Jill’s clients attribute her extraordinary success to her well-developed brand as a trusted source for marketing best practices and strategic advice. We couldn’t agree with them more.

Skimming through Jill’s LinkedIn profile gives you an idea of her personal brand: She shares top-notch content from marketing analysts such as Aberdeen, Forrester and Altimeter Group and professionally enriching content like Sheryl Sandberg’s TED Talk “Why We Have Too Few Women Leaders.”

Her self-defined “give-to-give” style of social content curation has enabled Jill to engage and connect with her buyers in a way that’s neither intrusive nor “salesy” and is impactful at every stage of the buying process. Just as people stay connected to high school friends on Facebook, maintaining professional connections on social platforms can be extremely influential.

Building an influential brand does not happen overnight, so BrightTALK hosted a Tweet Chat with Jill to get some of her actionable tips for social selling. Here are a few highlights:

 

 

 

 

Join us June 13th for the Social CRM Summit to learn more about social selling and other trending topics. Also be sure to follow @jill_rowley on Twitter.

Comments
  • crmmanagement

    Hi Jill Rowley,

    Nice post about social crm..

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