Tweetable Takeaways from the 2016 BrightTALK Webinar Benchmarks Report
This week we released our annual BrightTALK Webinar Benchmarks Report, in which we analyzed 12,000+ webinars published on our platform in 2015 and traced what’s effective in rich media marketing.
While some of the data kept a similar trend line year over year, there were several new and notable takeaways from this year’s edition.
What did we see increase? Audience engagement saw a major boost, most notably with the number of questions asked during presentations, which went up by 96%. We also saw a large spike in the number of pre-registrants who sign up before the live day, underscoring the value of having your landing page up early to drive more registrants.
Check out a few of our top takeaways below, and download the report for other insights.
For global webinar programs, 8am Pacific is the optimal start time. (Tweet this)
Are your webinars available on demand? 35% of views occur 100+ days after the live event. (Tweet this)
The average viewing time of a live webinar is 37 minutes. (Tweet this)
Make sure you send a “starting now” email before your webinar – it gets a 40%+ CTR! (Tweet this)
Among all of these numbers and statistics, one thing remains clear: rich media (i.e. webinars and videos) remains a highly effective tactic for engaging prospects and generating a healthy pipeline.
Learn more about the global report in the on-demand webinar with BrightTALK’s Director of Product Marketing, Cameron Jahn. Targeting European audiences? Check out the EMEA version of the presentation, hosted by Peter Rance, BrightTALK’s VP of Product Management.