What Makes a Memorable and Persuasive Presentation?

 In BrightTALK Academy, Content Marketing, Uncategorized, Webinars

In any marketing presentation, you’re managing a lot of moving parts. From the content to the delivery to the follow up, successfully executing an event is complicated. So how can you simplify the process?

Fortunately, there’s a proven science behind creating memorable and persuasive presentations — and it all comes down to being authentic and relatable.

Earlier this week, we teamed up with Prezi to share science-backed tactics for getting your audience to pay attention to your presentation. Here are three takeaway tips from the session.

1. Tell a real story

Think about some of your earliest memories. Do they involve stories told to you by your parents or teachers? For many of us, the answer is yes.

We tell stories to explain life lessons and show other people (including children) how things look from our perspective.

We’re more likely to remember stories than straightforward facts, and according to a study by the Wharton Business School, stories are twice as persuasive as facts and figures. 

The best presenters incorporate storytelling into their events to capitalize on those benefits and create an enduring impact on their audience.

2. Make it interactive

Adding interactive elements can transform your presentation from a lecture into a discussion — and grow your engagement levels immensely.

In a Prezi survey, 66% of respondents said that they found “flexible” and “interactive” presentations more memorable than “linear” and “passive” presentations. In this context, flexible and interactive presentations were defined as sessions where the presenter incorporated the audience’s interests and feedback into his/her talking points to better tailor the content.

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While this is a smart tactic for in-person presentations, it’s a bit harder to achieve this online, where you’re not face to face with your attendees.

However, there are plenty of ways to listen to your audience, even if you’re not in the same room.

Online engagement tools like polls, attachments, and questions can help you dig deeper into what your audience cares about. Use those insights to inform your discussion, as well as future content topics.

3. Be conversational

The most effective presentations — whether in-person or online — are those where you connect with your audience on a human level.

The best way to achieve this is by maintaining an authentic, conversational tone throughout your session.

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Your audience wants to know they’re learning from a real person who has firsthand experience in whatever field or topic they’re discussing. Sharing anecdotes, using the second person to address your audience, and avoiding a pre-written script will help boost the sincerity and relatability of your presentation.

If you make a mistake or don’t know the answer to a question, it’s okay to admit that too. Your audience will appreciate your transparency (as long as you offer them ideas of how they can find the answer).

Want more science-backed tips and techniques for creating engaging presentations? Watch the on-demand webinar now.

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