Marketers across the UK and Europe attended the 2015 SiriusDecisions European Summit this week to discuss some of the biggest trends for B2B marketing, product, and sales professionals across the region.

We met with marketers from all over the region to discuss best practices, struggles, industry shifts, and revolutionary ideas to catapult forward in 2016.

Here are some of our favorite moments from the event.

— Jason Hekl (@the_hekler) October 20, 2015

Two years to work with cross functional teams to prepare for GDPR #DataProtection #SDSummit

— Brian O’Flynn (@oflynn) October 20, 2015

Not every marketing activity must be aligned to a campaign, but all must align to a business goal; be sure yours do says @cramoore #SDSummit

— Megan Heuer (@megheuer) October 20, 2015

On average, in Europe you need 12-18 interactions to drive a purchasing decision @Marisa_Kopec #SDSummit pic.twitter.com/ihXw6Snwry

— Isabel Montesdeoca (@mimdeoca) October 19, 2015

No more doubt! #SDSummit pic.twitter.com/HFmhkLCCTa

— Anna Gallesi (@agalla) October 19, 2015

Prior to the event, BrightTALK sat down with John Neeson, the Managing Director & Co-Founder of SiriusDecisions, to discuss how rich media content and overall content marketing programmes are operationalizing growth strategies in an on-demand world.