BrightTALK Cookie Policy

(date of last revision: October 12th 2017)

 

This Cookie Policy applies to the websites listed at the end of this Policy, which are operated or controlled by BrightTALK Inc. (“BrightTALK”).

1. Websites to which this Policy applies

This Policy applies to the website available at www.brighttalk.com and related brighttalk.com subdomains.

2. What are cookies?

Cookies are small text files that may be stored on your computer or other device when you visit a website. They are generally used to make websites work, to keep track of your movements within the website, to remember your login details, and so on.

There are different types of cookies, and they can be distinguished on the basis of their origin, function and lifespan. Important characteristics of cookies include the following:

  • First party cookies are cookies that are placed by the website you are visiting, while third party cookies are placed by a website other than the one you are visiting. Please note that we do not control the collection or further use of data by third parties.
  • Necessary cookies are necessary to allow the technical operation of a website (e.g., they enable you to move around on a website and to use its features).
  • Performance cookies collect data on the performance of a website such as the number of visitors, the time spent on the website and error messages.
  • Functionality cookies increase the usability of a website by remembering your choices (e.g. language, region, login, and so on).
  • Targeting/advertising cookies enable a website to send you personalized advertising.
  • Session cookies are temporary cookies that are erased once you close your browser while persistent or permanent cookies stay on your device until you manually delete them or until your browser deletes them based on the duration period specified in the persistent cookie file.

More information on all aspects of cookies can be found on www.allaboutcookies.org. Please note that BrightTALK has no affiliation with, and is not responsible for, this third party website.

3. Why do we use cookies?

We may use cookies to:

  • distinguish between visitors;
  • improve the use and the functionality of our website;
  • tailor our website and products to your needs and preferences;
  • process your purchase orders; and
  • analyse how our website is used and compile anonymous and aggregate statistics.

We do not use the collected information to create visitor profiles.

4. What types of cookies do we use?

An overview of the cookies used on this website is set out in the following table.

Cookie Cookie Name First Party or Third Party Duration Purpose Types of data collected
BT Session Cookie BTSESSION First Party Duration from 90 days, dependent on visitor activity on our website. For visitors who do not log in, this cookie makes a record of webinar viewings and uses visitor IP address to estimate visitor time zone, so that event times can be displayed in local times for that visitor. For visitors that do log in, this cookie enables our website to be personalised based on the visitor’s log-in information. Session ID, first name, last name, last visit timestamp, time zone, account privilege settings
Campaign Cookie BTREDIRECT First Party Persistent cookie. Expires after 14 days or upon visitor login if earlier. Reconciles visits to Site in direct response to email campaigns. Campaign ID
Viewing location BTEMBEDURL First Party Persistent cookie. Expires after 24 hours Temporary storage of viewing location – used for reporting URL data
On site viewing BTFROMDOTCOM First Party Persistent cookie. Expires after 24 hours A record of whether the content was viewed via www.brighttalk.com, or a third party website. on portal flag
Symfony Portal Session Cookie bt_session2 First Party Session cookie. Expires on leaving our website Manages session for logged in visitors, enabling access to authorised services. Session ID
Symfony Channel Manage Session Cookie bt_session_channel First Party Session cookie. Expires on leaving our website Manages session for logged in channel managers, enabling access to authorised services. Session ID
Marketo _mkto_trk Third Party Persistent cookie. Variable duration set by Marketo, Inc. Records visitors’ passage through our website, and use of our services, via the Marketo service. Unique key
Google Analytics _utma

 

Third Party Persistent cookie. Expires after 2 years These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve our website. The cookies collect information in an anonymised form, including the number of visitors to our website, where visitors have come from and the pages they visited within our website. Used to distinguish visitors and sessions
Google Analytics _utmb Third Party Persistent cookie. Expires after 30 minutes These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve our website. The cookies collect information in an anonymised form, including the number of visitors to our website, where visitors have come from and the pages they visited within our website. Used to determine new sessions/visits
Google Analytics _utmc

 

Third Party Session cookie. Expires on leaving our website These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve our website. The cookies collect information in an anonymised form, including the number of visitors to our website, where visitors have come from and the pages they visited within our website. Not used in ga.js. Set for interoperability with urchin.js
Google Analytics _utmz Third Party Persistent cookie. Expires after 6 months These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve our website. The cookies collect information in an anonymised form, including the number of visitors to our website, where visitors have come from and the pages they visited within our website. Stores the traffic source or campaign
Google Analytics _ga Third Party Persistent cookie. Expires after 2 years These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve our website. The cookies collect information in an anonymised form, including the number of visitors to our website, where visitors have come from and the pages they visited within our website. Used to distinguish visitors.
Google Analytics _gid Third Party Persistent cookie. Expires after 24 hours These cookies are used to collect information about how visitors use our website. We use this information to compile reports and to help us improve our website. The cookies collect information in an anonymised form, including the number of visitors to our website, where visitors have come from and the pages they visited within our website. Used to distinguish visitors.
Optimizely optimizelyBuckets Third Party Persistent cookie. Expires after 10 years Records visitors’ passage through our website, and use of our services, via the Optimizely service. Records the Optimizely Classic variation that the visitor has seen for each experiment.
Optimizely optimizelyEndUserID Third Party Persistent cookie. Expires after 10 years Records visitors’ passage through our website, and use of our services, via the Optimizely service. Stores a visitor’s unique Optimizely identifier, for both Optimizely Classic and Optimizely X Web.
Optimizely optimizelyPendingLogEvents Third Party Persistent cookie. Expires after 15 seconds Records visitors’ passage through our website, and use of our services, via the Optimizely service. Used as a cache for a visitor’s actions. This ensures that all events are efficiently recorded even if a visitor takes many actions in rapid succession
Optimizely optimizelySegments Third Party Persistent cookie. Expires after 10 years Records visitors’ passage through our website, and use of our services, via the Optimizely service. Records the visitor’s Optimizely Classic segments: browser, campaign, mobile, source type, and any custom dimensions that you may have configured.
Intercom intercom-id Third Party Persistent cookie. Expires after 20 years Records visitors’ passage through our website, and use of our services, via the Intercom service Unique visitor ID
MixPanel mp_* Third Party Persistent cookie. Expires 1 year Records visitors’ passage through our website, and use of our services, via the Mixpanel analytics service Distinct_id is sent with each event to determine which customer sent the event.
Alexa __asc Third Party 1 hour Records visitors’ passage through our website, and use of our services, via the Alexa analytics service Visitor ID
Alexa __auc Third Party 1 year Records visitors’ passage through our website, and use of our services, via the Alexa analytics service Visitor ID

Please note that the processing of your personal data in connection with cookies, and for other purposes, is governed by our Privacy Policy.

In addition, we may also use web beacons (or clear GIFs) and other similar technologies in addition to, or in combination with, cookies. A web beacon is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a website or in an email and it helps us to understand the behaviour of visitors of our website. More information on web beacons can be found on http://www.allaboutcookies.org/web-beacons/. Please note that BrightTALK has no affiliation with, and is not responsible for, this third party website.

5. How can you control cookies and web beacons?

Most internet browsers are set to automatically accept cookies. Depending on your browser, you can set your browser to warn you before accepting cookies, or you can set it to refuse them. Please refer to the ‘help’ button (or similar) on your browser to learn more about how you can do this.

Disabling cookies may impact your experience on our websites.

If you use different devices to access our websites, you will need to ensure that each browser of each device is set to your cookie preference.

More information on how to manage cookies is available from: http://www.allaboutcookies.org/manage-cookies/. Please note that BrightTALK has no affiliation with, and is not responsible for, this third party website.

In addition, you may opt-out from cookies by visiting the following websites and selecting which company cookies you would like to opt-out from: http://www.aboutads.info/choices/#completed and http://www.youronlinechoices.com/. Please note that BrightTALK has no affiliation with, and is not responsible for, these third party websites.