Content Leads

Acquire leads that engage with your webinars and videos

Drive decision makers to your content as they research on BrightTALK
Get started

Increase pipeline contribution and reduce acquisition cost

Grow demand by generating high-quality BrightTALK Content Leads who have engaged with your content, guaranteed.Reduce your acquisition cost and only pay for leads that meet your audience filters.

Improve lead quality with AI-powered targeting

Acquire leads that engage with your content from 12M+ professionals who join 100,000 free talks on BrightTALK. Our AI-powered recommendation engine (Ada) connects your content with the right person at the right time.

Act instantly on engagement with your content

Uncover powerful analytics on who’s watching, their contact details and what’s resonating with your ideal audience. Enjoy easy Salesforce, Marketo, HubSpot, Pardot, Eloqua connectors that are set up in minutes and enable your marketing and sales teams to act upon engagement in real time.
Get started

Content Leads

Acquire leads that engage with your webinars and videos

Increase pipeline contribution and grow demand by generating high-quality leads who have engaged with your content.

Request a Demo
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Guaranteed engagement, guaranteed ROI

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Direct content engagement

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Highly engaged leads

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Precisely targeted audiences

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Our Audience

The largest source of opt-in B2B Demand from webinars

Expand your pipeline with engaged leads from rich media content without the effort of content creation.

"We had unmet pipeline needs and our content wasn't cutting it. Our series increased our industry share of voice a massive 3033% with Citrix as a thought leader in our space, and drove huge engagement."

91%
growth in subscribers
Safi Obeidullah
-
Field Chief Technology Officer
,
Citrix

Engagement

Cut through the noise

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68%
of viewers prefer episodic content
71%
Higher re-engagement rate
33%
Greater lead volume than non-episodic content

Precise targeting

Exactly who you're looking for

From IT security newscast, to fintech gameshow, and everything in between.
Whatever your vision, BrightTALK can help you develop your editorial, branding, and execution, to deliver killer content that stands out in a crowded space.
Our findings on overcoming digital fatigue
Q4 EMEA IT Security Prospects
This audience contains all users where...
UK
EMEA
and
EMEA
EMEA
120,241 viewers in your audience
120,241 viewers in your audience

Section Description

Inspire your audience, discover ours.

Expand the reach of your content by tapping into BrightTALK’s opt-in community of millions of professionals.

Request a Demo
12
million
Active users
30
minutes
AVERAGE VIEWING TIME
550,000
Monthly Interactions
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Information Technology
Financial Services
Marketing
Business management
Human resources
Legal
Research & Development
Sales
Healthcare
Information Technology
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
Financial Services
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
Marketing
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
Business Management
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
Human Resources
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
Legal
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
Research & Development
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
Sales
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
Healthcare
BrightTALK helps IT professionals access relevant content and make smarter decisions
Digital Transformation
DevOps
Data Analytics
Big Data
Cloud Computing
Agile
IT Infrastructure
DevSecOps
Collaboration
QA Testing
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65%
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Buying personas
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65%
Buyer
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65%
Buyer
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65%
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65%
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Trusted by companies large and small

Our customers create over 25,000 webinars on BrightTALK each year, generating millions of engagements to drive growth in their businesses.

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"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr
Senior Director, Growth Marketing
3x
the audience per webinar
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Learn how
Watch their story

"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

Erik Archer Smith
Marketing Director
All
the modern feature sets
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"Our marketing development reps really like the leads that come in from BrightTALK"

Susan Gilchrist
Principal Program Marketing Manager
Closed-won deals
BrightTALK is there, usually multiple times
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Watch their story

"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."

Peter Baxter
SVP of Global Sales
45%
of total inbound demand
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Watch their story

"BrightTALK is a crucial platform to get our content out there and gain more audience."

Saule Andriuskeviciute
Channel Marketing Manager
1,300
investment professionals reached in a quarter
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"We needed a partner like BrightTALK to reach audiences that weren't coming to our website"

Savina Angel
Director, Demand Generation
6.3x
return on investment
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