Content Leads

Acquire leads that engage with your webinars, videos and virtual events

Increase pipeline contribution and grow demand by generating high-quality leads.

Request a Demo
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Improve your ROI with guaranteed engagement

Acquire leads from an audience of 29M+ professionals who join 150,000 free talks on BrightTALK
Direct content engagement

Reach buyers deep in their research, driving them to engage directly with your webinar and virtual event content

Highly engaged leads

Access first-party data with leads with a 30 minute average viewing time, who are in-market and ready to buy

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Precisely targeted audiences

BrightTALK’s AI-powered recommendation engine connects your content with the right person at the right time

Our Audience

The largest source of opt-in B2B demand from webinars

Expand your pipeline and optimize your lead generation strategy by focusing on in-market, engaged leads.
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“Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI,”

subscribers steadily contributing to sales pipeline
Craig Chappell
Head of Digital
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Know your audience

Uncover powerful analytics on who’s watching, their contact details and what’s resonating with your ideal audience. Pay for the leads that meet your target audience filters only.
Active users
Monthly Interactions
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PrEcise targeting

Exactly who you're looking for

Reach the in-market prospects you care about with precise lead guarantees. With global reach and scalable native ads, BrightTALK can deliver B2B campaigns targeting all major job functions and geographies.

Create targeted, always-on campaigns
Target our opt-in users by professional persona or account
Receive actionable engagement data in real time
Q4 EMEA Prospects
This audience contains all users in...
Professional level
Manager +
Company size
ABM list
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First party Promotions

How we promote your content

Webinars and virtual events are effortlessly promoted to our opt-in audience. Users receive AI-driven recommendations through sidebar curation, email promotions, and within BrightTALK search results.

Website and app feeds
Email promotion
Search results
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Instant action

BrightTALK offers native integrations for your CRM and marketing automation system, allowing for prompt action from your sales teams or automated cadences.
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Inspire your audience, discover ours.

Expand the reach of your content by tapping into BrightTALK’s opt-in community of millions of professionals.

Learn about lead generation products
Overall BrightTALK audience
Active users
Monthly Interactions

Trusted by companies large and small

Our customers create over 30,000 webinars on BrightTALK each year, generating millions of engagements to drive growth in their businesses.

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"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr
Senior Director, Growth Marketing
the audience per webinar
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Learn how
Watch their story

"BrightTALK is a crucial platform to get our content out there and gain more audience."

Saule Andriuskeviciute
Channel Marketing Manager
investment professionals reached in a quarter
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Learn how
Watch their story

"BrightTALK worked with us to create exactly the event we imagined, and we achieved 4x our revenue from the previous year's event. Incredible!"

Tim Garon
Member Programs Content Manager
last year's revenue
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Learn how
Watch their story

"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

Erik Archer Smith
Marketing Director
the modern feature sets
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Learn how
Watch their story

"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."

Peter Baxter
SVP of Global Sales
of total inbound demand
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Learn how
Watch their story

"Our marketing development reps really like the leads that come in from BrightTALK"

Susan Gilchrist
Principal Program Marketing Manager
Closed-won deals
BrightTALK is there, usually multiple times
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Learn how
Watch their story