Content Leads

Acquire leads that engage with your webinars and videos

Drive decision makers to your content as they research on BrightTALK

Increase pipeline contribution and reduce acquisition cost

Grow demand by generating high-quality BrightTALK Content Leads who have engaged with your content, guaranteed.Reduce your acquisition cost and only pay for leads that meet your audience filters.

Improve lead quality with AI-powered targeting

Acquire leads that engage with your content from 12M+ professionals who join 100,000 free talks on BrightTALK. Our AI-powered recommendation engine (Ada) connects your content with the right person at the right time.

Act instantly on engagement with your content

Uncover powerful analytics on who’s watching, their contact details and what’s resonating with your ideal audience. Enjoy easy Salesforce, Marketo, HubSpot, Pardot, Eloqua connectors that are set up in minutes and enable your marketing and sales teams to act upon engagement in real time.

Content Leads

Acquire leads that engage with your webinars and videos

Increase pipeline contribution and grow demand by generating high-quality leads who have engaged with your content.

Request a Demo

Guaranteed engagement, guaranteed ROI

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Direct content engagement

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Highly engaged leads

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Precisely targeted audiences

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Our Audience

The largest source of opt-in B2B Demand from webinars

Expand your pipeline with engaged leads from rich media content without the effort of content creation.

"We had unmet pipeline needs and our content wasn't cutting it. Our series increased our industry share of voice a massive 3033% with Citrix as a thought leader in our space, and drove huge engagement."

91%
growth in subscribers
Safi Obeidullah
-
Field Chief Technology Officer
,
Citrix

Engagement

Cut through the noise

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68%
of viewers prefer episodic content
71%
Higher re-engagement rate
33%
Greater lead volume than non-episodic content

Precise targeting

Exactly who you're looking for

From IT security newscast, to fintech gameshow, and everything in between.
Whatever your vision, BrightTALK can help you develop your editorial, branding, and execution, to deliver killer content that stands out in a crowded space.
Our findings on overcoming digital fatigue
Q4 EMEA IT Security Prospects
This audience contains all users where...
UK
EMEA
and
EMEA
EMEA
120,241 viewers in your audience
120,241 viewers in your audience

Section Description

Inspire your audience, discover ours.

Expand the reach of your content by tapping into BrightTALK’s opt-in community of millions of professionals.

Request a Demo
12
million
Active users
30
minutes
AVERAGE VIEWING TIME
550,000
Monthly Interactions
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas
Users
by month
Unique Users
65%
Buyer
Buying personas

Trusted by companies large and small

Our customers create over 25,000 webinars on BrightTALK each year, generating millions of engagements to drive growth in their businesses.

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"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr
Senior Director, Growth Marketing
3x
the audience per webinar
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Learn how
Watch their story

"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

Erik Archer Smith
Marketing Director
All
the modern feature sets
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Learn how
Watch their story

"Our marketing development reps really like the leads that come in from BrightTALK"

Susan Gilchrist
Principal Program Marketing Manager
Closed-won deals
BrightTALK is there, usually multiple times
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Learn how
Watch their story

"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."

Peter Baxter
SVP of Global Sales
45%
of total inbound demand
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Learn how
Watch their story

"BrightTALK is a crucial platform to get our content out there and gain more audience."

Saule Andriuskeviciute
Channel Marketing Manager
1,300
investment professionals reached in a quarter
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Learn how
Watch their story

"We needed a partner like BrightTALK to reach audiences that weren't coming to our website"

Savina Angel
Director, Demand Generation
6.3x
return on investment
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Learn how
Watch their story