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Long-Term Measurement

In our last lesson of this module, we'll dig into how engagement with your webinar content translates into longterm success and won business.

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Content Goals

This module will enable you to run a historical analysis of past content so you can create stretch goals. We'll also share industry standards for content performance from our annual BrightTALK [...]

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Managing Your Systems

In this module, we'll show you how our team creates campaigns, syncs over engagement data, and contextualizes leads for our sales organization.

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Intro To Measure

Join us as we walk through how our team measures our webinars across a range of data points and we'll provide tips for setting your own internal benchmarks for success.

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Intro To Scale

This last and final module is all about scale and how you can apply what you’ve learned so far in this course to the rest of your marketing operations.

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Increasing Reach With Virtual Events

In the third and final lesson, we’ll go over how you can extend your reach even further with virtual events.

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How To Build Momentum In Your Demand Generation Strategy

In lesson 2 of module 4, we will explore all the different tweaks and small adjustments you can make to your existing campaigns for even greater success.

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Operating At Scale

This first lesson will guide you through how to understand scale when it comes to your content and marketing strategy.

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Running Promotions

Strong promotions can be the difference between a good and great webinar program.

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Executing The Live Day

In lesson 3, we'll focus on how you can create the best live webinar experience for everyone involved.

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