Before you can even think about scheduling and promoting your content, you'll need to nail down a few important details. In lesson 1, we'll start with the benefits and use cases for a variety of content formats. Next, we'll chat through our recipe for a perfect webinar program. You'll learn how to develop an engaging webinar title and abstract to attract your ideal audience. Lastly, we'll touch on how to create a consistent brand experience and build a sense of community around your content.