Welcome to our interactive course, The BrightTALK Blueprint! Created by and for marketers, we’ll breakdown how to plan, execute, measure and scale a successful webinar program.
Hosted by members of BrightTALK’s own marketing team, this video-based course also provides resources for additional learning and opportunities to get in touch to talk about your strategy. Let’s get started!
We'll provide resources and best practices that can help you hit your goals in record time.
If you’re just getting started with a webinar strategy, start at the beginning with Plan. You’ll get our step-by-step guide for quickly launching a webinar program that engages, inspires and converts your audience. Feel free to skip ahead to Measure and Scale for insights on how to evolve and optimize your webinar approach.
We will show you how getting granular when it comes to prepping for production will help set you up for success in the long run. Along the way, we share project management tips and tricks the BrightTALK team uses to deliver game-changing webinars every week.
Intro To Plan
In this module of the BrightTALK Blueprint, we cover how to build an effective content strategy and ensure alignment on your content plan.
Our team has run thousands of webinars over the years and there are a few tips and tricks we've picked up along the way.
In this module, we'll focus on how you can develop a webinar idea and how to approach the logistics. You'll walk away with our promotions roadmap, as well as best practices on how to support your speakers on the live day of the presentation, while also ensuring a spectacular viewer experience.
Intro To Execute
Now that you have your overarching strategy in place, it's time to actually create your webinar content.
Measurement is absolutely critical to understanding the success and ROI of a new marketing channel. You'll want to set your systems and data up so you can create both short-term and long-term goals for your webinar program.
In this module, we'll walk through how our team measures our webinars across a range of data points and we'll provide tips for setting your own internal benchmarks for success.
Intro To Measure
Join us as we walk through how our team measures our webinars across a range of data points and we'll provide tips for setting your own internal benchmarks for success.
This module will enable you to run a historical analysis of past content so you can create stretch goals. We'll also share industry standards for content performance from our annual BrightTALK Benchmarks Report.