Customer success stories

Join top B2B marketers reaching more buyers on BrightTALK

Immersive webinars and virtual events promoted to professionals who are making buying decisions

Request a demo

Don't take our word for it

Learn about the many ways our customers use BrightTALK to build awareness and pipeline through webinars and virtual events.

NS1 found webinar success and rebuilt their post-GDPR database with BrightTALK
View their story
NS1 turned to BrightTALK to acquire new leads, and nurture those leads already in their database with engaging thought leadership webinar and video content. BrightTALK allowed NS1 to be more efficient and increase their webinar cadence, and the leads coming in were of higher quality.

"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Treasure Data extends their own database with BrightTALK
View their story
After trying many webinar platforms, Treasure Data went with BrightTALK due to the turnkey nature, easy to use platform, and built-in audiences. They have seen growth through their promotions, native traffic on BrightTALK, and through their involvement in online summits

"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

Red Hat acquires more of their ideal audience using BrightTALK Content Leads
View their story
Partnering with the internal team at BrightTALK, they create online live events with their industry peers around topics of interest to their professional audience.

"Our marketing development reps really like the leads that come in from BrightTALK"

Yellowfin sees 50% revenue growth from BrightTALK
View their story
BrightTALK has massively impacted the volume and engagement of Yellowfin’s inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates.

"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."

BMO Global Asset Management reaches target audience and improves ROI
View their story
BMO Global Asset Management leverages BrightTALK for content marketing and to build stronger alignment between their marketing and sales efforts.

"BrightTALK is a crucial platform to get our content out there and gain more audience."

WhiteHat is getting a 6.3x return on investment through BrightTALK
View their story
WhiteHat came to BrightTALK needing to reach new audiences and increase their reach beyond those that visited their website.

"We needed a partner like BrightTALK to reach audiences that weren't coming to our website"

(ISC)2 engages a global audience of professionals using BrightTALK
View their story
(ISC)² partners with BrightTALK to provide high-caliber and relevant content to help proactively minimize IT and security threats.

"BrightTALK worked with us to create exactly the event we imagined, and we achieved 4x our revenue from the previous year's event. Incredible!"

short abstract goes here

"We had unmet pipeline needs and our content wasn't cutting it. Our series increased our industry share of voice a massive 3033% with Citrix as a thought leader in our space, and drove huge engagement."

One third of LogRhythm’s pipeline comes from BrightTALK
View their story
From an ROI perspective, BrightTALK continues to perform.

"Over two years, one third of LogRhythm's pipeline came from webinars and videos, so this has received a lot of executive attention. From an ROI perspective, BrightTALK continues to perform."

Nlyte saw a 50% increase in net new names using BrightTALK
View their story
Prior to using BrightTALK Nlyte had a great deal of content and thought leaders, but didn't have the proper outlet. After launching their BrightTALK Channel within the IT space, they enjoyed a 50% increase in net new names.

"Nlyte saw a 50% increase in net new names using BrightTALK for content marketing."

PandaDoc sees high ROI with content programs on BrightTALK
View their story
PandaDoc increases demand and grows a highly engaged audience by running webinar programs on BrightTALK’s content and demand marketing platform.

“With the added bonus of organic leads, our channel is growing significantly without having to do any extra work.”

Viptela generates qualified leads with BrightTALK
View their story
Viptela hosts an industry-leading virtual summit and drives pipeline growth with BrightTALK.

“From an ROI perspective, BrightTALK isn’t going to be beat”

Cisco grows strategic partnership sales with BrightTALK
View their story
Cisco’s VMware partnership team easily integrates BrightTALK’s AI-powered content and demand marketing platform into their marketing stack.

“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees,”

UberFlip drives demand with ease on BrightTALK
View their story
Uberflip updates its content marketing strategy through improved content and demand marketing with BrightTALK.

“BrightTALK allows us to tap into an audience we otherwise wouldn’t have reached. It’s great to expand our sales opportunities without doubling the effort!”

Sarasin & Partners gains credibility as a knowledge hub on BrightTALK
View their story
With the help of BrightTALK, Sarasin & Partners meaningfully engages investment professionals.

“The brilliant thing about BrightTALK is not only does it allow you to host webinars and videos, but it automatically introduces them to an interested audience”

PubNub attracts new audiences and quality leads with BrightTALK
View their story
For PubNub it was about engaging people within the buying committee and outside of their typical end user contact. On BrightTALK they have seen over 60% of the leads that have come through be manager level and above.

"BrightTALK's content and demand marketing platform is a strategic part of our integrated marketing mix."

Zerto sees improved pipeline contribution and audience engagement on BrightTALK
View their story
With BrightTALK, Zerto amplifies the the reach of its marketing programming while generating relevant sales leads.

“We generated leads in areas we wouldn’t have targeted from Summits we wouldn’t have known were a good fit”

Caringo uses BrightTALK to educate audiences and build their sales pipeline
View their story
BrightTALK audiences make meaningful engagements with content, indicating a high degree of buying interest, and high likelihood of conversion.

"As a lead generation tool, what really impresses us is the quality of the leads."

Brinqa came to BrightTALK for a reliable platform to engage IT professionals
View their story
Brinqa uses BrightTALK to host their professional content, because as a lead generation partner it really helps to drive people down the funnel as they self-educate.

"Brighttalk is like a magnet. As a lead generation tool, it really helps drive people further down the funnel."

FireEye implements strategic mix of three BrightTALK products to maximize marketing ROI
View their story
Enterprise IT security vendor leverages BrightTALK to grow sales pipeline and accelerate conversions

“Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI,”

Demandbase partnered with BrightTALK to amplify demand generation programs
View their story
Demandbase has developed a cost-effective and scalable method for delivering highly engaged leads into its business that continues to drive revenue growth.
Sixgill gains brand awareness by extending their lean team with BrightTALK
View their story
Sixgill primarily uses BrightTALK webinars as a brand awareness tool and top of funnel lead generation within the IT security space.

"You have the content, you have the right people, and BrightTALK has the platform that gets you the awareness."