Cisco has a long history of working with strategic partners like VMware to enhance the networking and IT infrastructure services they offer businesses.
Given the highly sophisticated nature of their technologies, Cisco’s VMware partnership team needed a webinar provider that could help educate potential buyers and current customers, while also driving industry credibility. Specifically, they wanted to easily run live webinars with several hundred participants, host on-demand content from an extensive library, and automatically gather engagement metrics to inform their sales efforts.
With those needs in mind, Cisco selected BrightTALK to amplify their VMware partnership sales.
“BrightTALK is a powerful self-service platform that enables me to easily provide significant value to my customers, partners and Cisco employees,”
The key differentiators for Cisco are the array of BrightTALK features that simplify and enrich the webinar experience. Tapping into real-time engagement data and re-engagement features like automatic emails and calendar invites, accelerates conversions through the sales funnel.
Implementing BrightTALK was simple, allowing Cisco to save ramp-up time and immediately capitalize on the value of interactive webinars and videos.
“Getting up and running was seamless and BrightTALK Customer Success walked me through it, I knew what to do within one hour.”
Cisco leverages BrightTALK's organic community of subscribers to enhance their marketing and sales efforts. By tagging their VMware content into relevant IT communities within BrightTALK, 26% of Cisco's total audience is able to find their content organically. Plus, Cisco's sales efforts benefit from the host of relevant leads provided by BrightTALK.
“This value greatly offsets our costs and increases our overall productivity, this is so intuitively obvious for us at Cisco that we’ve never had a reason to conduct a formal ROI study.”