ICS2

(ISC)² partners with BrightTALK to provide high-caliber and relevant content to help proactively minimize IT and security threats.
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"BrightTALK worked with us to create exactly the event we imagined, and we achieved 4x our revenue from the previous year's event. Incredible!"

Tim Garon
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Member Programs Content Manager
,
ICS2

About the company

(ISC)² is an international nonprofit membership association focused on inspiring a safe and secure cyber world. Best known for the acclaimed Certified Information Systems Security Professional (CISSP®) certification, (ISC)² offers a portfolio of credentials that are part of a holistic, programmatic approach to security. Our membership, more than 140,000 strong, is made up of certified cyber, information, software and infrastructure security professionals who are making a difference and helping to advance the industry. Our vision is supported by our commitment to educate and reach the general public through our charitable foundation – The Center for Cyber Safety and Education.

Challenge

(ISC)² is an international organization working to create the gold standard in cyber security awareness and certifications for IT professionals. With membership more than 115,000 strong, (ISC)² helps their members stay ahead of the latest strategies, threats, and innovations in the security space. 

Tim Garon, Executive Publisher, works to expand and educate their members in continuing education and awareness of new technologies and threats in the information security space. In order to grow their sponsor relations, Garon is tasked to expand their membership numbers and thus needed a platform to connect with leading IT Security professionals around the globe.

Solution

(ISC)² partnered with BrightTALK starting in 2009 to expand their member and non-member education and outreach programs. Their most recent event was in 2020.

By leveraging BrightTALK's easy-to-use, quality, and ever-evolving platform, (ISC)² scaled their pillar programs into a global engine. Since information security concerns vary across regions, (ISC)² runs multiple channels on BrightTALK to tailor their content to the right audience.

(ISC)² also found that several of their sponsors were already on BrightTALK, allowing easier collaboration for infosecurity Summits or cross-pollinate content between channels to maximize exposure.

Results

With BrightTALK, (ISC)² quickly tapped into their qualified target audience to engage and nurture 72,700+ IT professionals.

“BrightTALK has been a fundamental part of our marketing efforts over the years, and will continue to be as it helps us grow our global footprint"

BrightTALK provided a seamless solution to facilitate stimulating conversations to keep their global audience coming back for more. In addition to its large audience in North America, (ISC)² has leveraged EMEA and APAC-specific channels to provide content in viewers' local languages. This mix of relevant and tailored content has helped (ISC)² deliver on their mission to help members learn, grow and thrive

“Our sponsors love the audience we’re delivering. We’re able to find a lot of that audience on BrightTALK."

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