Sarasin & Partners is a specialist asset management firm that manages £13.6 billion (as at 31 March 2018) on behalf of charities, private clients, institutions and intermediaries from the UK and around the world.
Their marketing team’s biggest challenge is getting their content seen by relevant audiences.
According to their Digital Marketing Executive, James Johnson, the team was dedicating considerable bandwidth and resources to creating marketing content, but needed a more efficient distribution method to attract the attention of investment professionals.
To address this challenge, Sarasin & Partners selected BrightTALK, an "easy and comprehensive" solution for lead generation and content distribution.
“The brilliant thing about BrightTALK is not only does it allow you to host webinars and videos, but it automatically introduces them to an interested audience." BrightTALK quickly became a key part of their lead generation strategy, as they leveraged the platform to locate and engage their target buyers within BrightTALK’s global audience of over 500,000 financial services professionals. “I first heard about BrightTALK when I came into financial services marketing – as a hosting and promotion solution, it seems to be industry standard.”
Sarasin & Partners utilizes the BrightTALK communities as a principal distribution method for their content, resulting in 3,200 subscribers between their two channels.
“BrightTALK helps with our lead generation program and ensures that the content we work hard at creating goes straight out to interested viewers.” Established a resource hub for asset managers on their website. By embedding their BrightTALK Channel on their website, Sarasin & Partners provide a hub to not only engage their potential buyers with rich content, but also introduce prospects to their messaging and branding. “The integration with our website is really easy. This was highly important to us – if it hadn’t been simple to embed videos and webinars, we almost certainly wouldn’t have gone with the BrightTALK Channel product.”