The annual Vision Source Exchange is optometry's biggest conference. With thousands of customers and prospects in attendance, healthcare technology company Topcon wanted to make a splash and stand out with a fun and engaging video introduction to their stage presentation.
Taking our cue from Topcon's request to be seen as "ahead of the times," BrightTALK Studios created a movie trailer spoofing the 1980’s film Back to the Future, complete with actors portraying Doc and Marty, special effects, and an actual Delorean sports car. Thanks to our long and productive relationship with Topcon in content creation, we were able to create a fun video that was a hit with their stakeholders. “When we got the final product, it looked like something that had been professionally done for a movie release,” Director of Product Marketing for the Americas Christina Kirby said. Senior Project Manager Molly Brooks added “The team was just terrific, and we were so excited to watch this project come together.”
The Back to the Vision Source Exchange video was a hit with conference attendees, and Topcon won the award for Best Platinum Sponsor Presentation. “For most corporate videos, there’s that element of boredom, which we never see when working with BrightTALK,” Brooks said. “There’s always a vision, and they bring that vision to fruition.”