Topcon Healthcare

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BrightTALK is an outstanding partner for media production. We bring them a concept,and they turn it into something amazing. They elevate our marketing and produce quality work that impresses our customers and makes us look good!

Christina Kirby
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Director of Product Marketing, Americas, Topcon Healthcare
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Topcon Healthcare

About the company

Topcon Healthcare aims to empower eyecare providers with smart, value-driven and efficient technologies for enhanced care. Keeping pace with the ever-changing landscape of the healthcare industry, Topcon Healthcare offers the latest integrated solutions including advanced multimodal imaging, vendor-neutral data management and groundbreaking remote diagnostic technology.

Challenge

The annual Vision Source Exchange is optometry's biggest conference. With thousands of customers and prospects in attendance, healthcare technology company Topcon wanted to make a splash and stand out with a fun and engaging video introduction to their stage presentation.

Solution

Taking our cue from Topcon's request to be seen as "ahead of the times," BrightTALK Studios created a movie trailer spoofing the 1980’s film Back to the Future, complete with actors portraying Doc and Marty, special effects, and an actual Delorean sports car. Thanks to our long and productive relationship with Topcon in content creation, we were able to create a fun video that was a hit with their stakeholders. “When we got the final product, it looked like something that had been professionally done for a movie release,” Director of Product Marketing for the Americas Christina Kirby said. Senior Project Manager Molly Brooks added “The team was just terrific, and we were so excited to watch this project come together.”

Results

The Back to the Vision Source Exchange video was a hit with conference attendees, and Topcon won the award for Best Platinum Sponsor Presentation. “For most corporate videos, there’s that element of boredom, which we never see when working with BrightTALK,” Brooks said. “There’s always a vision, and they bring that vision to fruition.”