Treasure Data

After trying many webinar platforms, Treasure Data went with BrightTALK due to the turnkey nature, easy to use platform, and built-in audiences. They have seen growth through their promotions, native traffic on BrightTALK, and through their involvement in online summits
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"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."

Erik Archer Smith
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Marketing Director
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Treasure Data

About the company

Treasure Data helps over 400 customers—including some of the world’s most recognizable brands—generate new data opportunities. Treasure Data’s sophisticated cloud-based customer data platform empowers companies to responsibly collect and understand massive amounts of data, transform their businesses and create new customer experiences.

Challenge

Treasure Data had a combination of their own and partner-hosted webinars but ran found a number of points of friction in using the applications technically but also the promotional side.

Solution

Leverage the BrightTALK advertising platform and market to their own database using a BrightTALK Channel.

They sponsor BrightTALK Summits as well to reach a new audience through larger virtual events.

Results

The BrightTALK network has been very good for sourcing leads. We've been able to grow the channel organically with BrightTALK search.

BrightTALK Summits have been an easy way to reach new audiences and get new contacts in their database with minimal effort.

Getting started is easy

Start reaching more prospects with your webinars and virtual events with BrightTALK.