Treasure Data had a combination of their own and partner-hosted webinars but ran found a number of points of friction in using the applications technically but also the promotional side.
Leverage the BrightTALK advertising platform and market to their own database using a BrightTALK Channel.
They sponsor BrightTALK Summits as well to reach a new audience through larger virtual events.
The BrightTALK network has been very good for sourcing leads. We've been able to grow the channel organically with BrightTALK search.
BrightTALK Summits have been an easy way to reach new audiences and get new contacts in their database with minimal effort.