As a small team with a global footprint, Uberflip continuously needs to see a high ROI around each marketing campaign they run. While webinars are amongst their top performing tactics, they felt there was still room for more webinar-generated sales opportunities. Uberflip was looking to leverage their already successful webinar program to scale lead generation without sacrificing lead quality and doubling the work.
Uberflip turned to BrightTALK, a top global content marketing platform with a large, highly qualified marketing audience with more than 500,000 marketers around the globe. Tara Robertson, Uberflip’s Revenue Marketing Director, leverages BrightTALK Studios’ mock-live services to run previously recorded webinars as upcoming events. While on-demand webinars receive a significant amount of views, live events create a sense of urgency.
“While just placing content on-demand on BrightTALK would deliver value, being able to host events as ‘mock live’ increases the time prospects spend with the content."
With years of experience under their belt using webinars to drive demand, Uberflip had a specific list of desired features for their new content distribution platform.
Ultimately, they chose BrightTALK for its guaranteed in-filter leads, marketing automation integrations, and innovative features, including BrightTALK Studios’ mock-live services to run previously recorded webinars as upcoming events.
“BrightTALK allows us to tap into an audience we otherwise wouldn’t have reached. We put a lot into our webinar program and it’s great to expand our sales opportunities without doubling the effort." Professionals around the world use BrightTALK to discover new marketing trends, learn about the latest marketing technologies and advance their careers.
While there is significant engagement with on-demand assets, Uberflip knew that "live" events tend to create a sense of urgency and yield higher engagement. Using BrightTALK Studios' mock-live replay services, Uberflip was able to factor high-quality live programming into their content lineup.