NS1 turned to BrightTALK to acquire new leads, and nurture those leads already in their database with engaging thought leadership webinar and video content. BrightTALK allowed NS1 to be more efficient and increase their webinar cadence, and the leads coming in were of higher quality.
"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."
After trying many webinar platforms, Treasure Data went with BrightTALK due to the turnkey nature, easy to use platform, and built-in audiences. They have seen growth through their promotions, native traffic on BrightTALK, and through their involvement in online summits
"We love the team, we find the application very easy to use...we also like how there is a bundled-in audience."
BrightTALK has massively impacted the volume and engagement of Yellowfin’s inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates.
"BrightTALK has massively impacted the volume and engagement of Yellowfin's inbound leads. These leads have a much greater conversion rate. This highly engaged audience spent an hour engaging with that topic, as a result have exceptionally high conversion rates."
"We had unmet pipeline needs and our content wasn't cutting it. Our series increased our industry share of voice a massive 3033% with Citrix as a thought leader in our space, and drove huge engagement."
Prior to using BrightTALK Nlyte had a great deal of content and thought leaders, but didn't have the proper outlet. After launching their BrightTALK Channel within the IT space, they enjoyed a 50% increase in net new names.
"Nlyte saw a 50% increase in net new names using BrightTALK
for content marketing."
For PubNub it was about engaging people within the buying committee and outside of their typical end user contact. On BrightTALK they have seen over 60% of the leads that have come through be manager level and above.
"BrightTALK's content and demand marketing platform is a strategic part of our integrated marketing mix."