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Digital Marketing Maturity Benchmarks Report

How does your digital marketing strategy stack up against the competition? In partnership with Smart Insights, we've produced a report highlighting digital transformation benchmarks from [...]

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Covid-19’s Effect on Marketing Ebook

How are marketing strategies shifting in this entirely virtual world? Our latest Marketing Impact Report highlights data from the BrightTALK platform, as well as a recent survey, to showcase [...]

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2020 BrightTALK Benchmarks

Check out engagement trends and insights directly from the BrightTALK platform. We've thoroughly distilled how to effectively reach and convert targets at scale. Diving into new perspectives and [...]

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2019 BrightTALK Benchmarks

This report is your go-to guide for creating and scaling an effective demand strategy. It's the culmination of thousands of hours of data analysis on the trends and topics that matter most to [...]

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Scaling B2B Demand for Authentic Connections

Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing [...]

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Three Steps to Authentic Connections in B2B

Storytelling as a process, while remaining authentic and genuine doesn’t have to be an oxymoron. In this guide learn how to build storytelling into your B2B Marketing efforts to create authentic [...]

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Pre-Webinar Checklist

From doctors to airline pilots, checklists are crucial to success for even the most skilled professionals. By following these simple best practices you can create a smooth webinar experience [...]

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Guide to Using Social Media with Webinars

Join CMO, Scott Holden, in a live webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can [...]

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Co-presenting Webinars: Your ultimate guide to partner presentations

Having in-house expertise is great for presenting successful webinars, but you can risk entering into a state of content fatigue if you overuse the same internal speakers. Consider asking a [...]

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Mapping B2B Content to Each Stage of the Funnel

According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective [...]

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