2021 BrightTALK Benchmarks Report

Our annual survey explores the relationship between learning and growing, content preferences, and purchasing decisions.
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We analyzed over 100 data points from the BrightTALK platform and our user survey to provide you with actionable insights from the world's largest B2B webinar and video platform.Our annual survey, sent to 100,000 BrightTALK users who have viewed at least two talks in the past year, explores the relationship between learning and growing, content preferences, and purchasing decisions.‍

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Rich media plays a central role in most purchase decisions, and half of users will spend 21-60+ minutes on this research

Professionals research for a variety of reasons, but when researching in advance of purchase decisions their behavior is more nuanced. Over the course of their research the user progressively becomes more focused and will spend greater amounts of time in the content.

These are situations when longer-form rich media content can shine, with an overwhelming majority of those surveyed report frequent engagement with webinars and videos, often in excess of 21-30 minutes.

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Ebook Page Preview
Content Formats
Rich media plays a central role in most purchase decisions, and half of users will spend 21-60+ minutes on this research

Professionals research for a variety of reasons, but when researching in advance of purchase decisions their behavior is more nuanced. Over the course of their research the user progressively becomes more focused and will spend greater amounts of time in the content.

These are situations when longer-form rich media content can shine, with an overwhelming majority of those surveyed report frequent engagement with webinars and videos, often in excess of 21-30 minutes.

1
ebook page preview
Content Formats
Rich media plays a central role in most purchase decisions, and half of users will spend 21-60+ minutes on this research

Professionals research for a variety of reasons, but when researching in advance of purchase decisions their behavior is more nuanced. Over the course of their research the user progressively becomes more focused and will spend greater amounts of time in the content.

These are situations when longer-form rich media content can shine, with an overwhelming majority of those surveyed report frequent engagement with webinars and videos, often in excess of 21-30 minutes.

2
Ebook Page Preview
Content Formats
Rich media plays a central role in most purchase decisions, and half of users will spend 21-60+ minutes on this research

Professionals research for a variety of reasons, but when researching in advance of purchase decisions their behavior is more nuanced. Over the course of their research the user progressively becomes more focused and will spend greater amounts of time in the content.

These are situations when longer-form rich media content can shine, with an overwhelming majority of those surveyed report frequent engagement with webinars and videos, often in excess of 21-30 minutes.

2

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