There are so many good frameworks available to marketers and sales teams—funnels, stacks, forces, etc.—it’s natural for organizations to pick a favorite and stick with it. Frameworks are wonderful aids for focusing the mind. They help silence the many distractions that disrupt progress. Yet all frameworks also come with a caveat. They are simplifications of reality.
The buzzwords of marketing and sales basically represent a set of macro and micro frameworks. We all use them to operate in our world more efficiently. But there are tradeoffs you’re making that you should be aware of. And there are very real opportunities you could be taking advantage of that your competition will miss.
In “3 Big Ideas for Capturing More Demand from Your Market,” you’ll learn how to uncover more demand by gaining access to and growing influence in your market. Redefine boundaries by understanding the limitations of filters, personas, and ABM lists, and examine your channels and content so you can be in the right place at the right time. We’ll demonstrate why you have to capture critical members of the buying team and leverage contact-level purchase intent insights, while campaigning collaboratively to align sales and marketing effectively.