Email Nurture Revival: The Essential Guide to Creating and Refreshing a Basic Nurture Strategy

Lead nurturing is more relevant than ever in B2B marketing. It’s a proven engagement strategy that helps drive sales. According to Marketo, companies that excel at nurturing generate 50% more sales-ready leads at a 33% lower cost.
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With so many moving parts, email nurturing gets complicated quickly. Various components must work together seamlessly—from automation and segmentation to mobile optimization—you can’t leave anything up to chance. Whether you focus on one-touch emails or have evolved to a nurture-based methodology, you need a plan and a structured approach to maximize your ROI.

Download Email Nurture Revival: The Essential Guide to Creating and Refreshing a Basic Nurture Strategy where we break down the basic concepts of email nurturing, help you identify the correct type of nurture campaign for your marketing goals, and walk you through the basic steps to building a successful strategy.

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