As the IT landscape continues to change, so do tech buyers. That’s why in 2023 it’s critical for companies to have a clear understanding of how their buyers conduct industry research, gather information about vendors and engage with content.
TechTarget surveyed 700+ technology decision makers in their 2022-2023 Media Consumption and Vendor Engagement Study to better understand what the buyer’s research journey looks like today and what content buyers are consuming throughout that journey. Download highlights from the North America-focused segment to learn the content and engagement preferences for different roles within the buying team, then explore how sellers and marketers can shape content development and improve go-to-market messaging, outreach, and content campaigns to boost buyer engagement.
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