Greater competition for digital mindshare means buyer behavior is rapidly evolving. Even as recently as the last few years, inboxes and social feeds have become flooded with B2B messaging and advertisements. B2B buyers have embraced video-based content consumption, both personally and professionally, and the emergence of new technologies has made creating content easier and cheaper than ever before.
While the classic sales funnel is still relevant, it looks different these days. Let’s explore the new B2B sales funnel and how you can build an asset library to meet your buyer’s needs, whatever they may be.