Mapping B2B Content to Each Stage of the Funnel

According to research from Google, buyers engage with an average of 10.4 pieces of information before making a purchase decision. Are you creating the right content to address your prospective buyers’ needs at each stage of the funnel?

Join BrightTALK as we share how to ensure you’re building a well-balanced asset library, including tips on blending rich and static media and building content that supports customer retention and growth.

In this ebook, you’ll learn:

• How to leverage different content types for each stage of the funnel
• How to build an editorial calendar that address all stages of the sales funnel
• How to establish a content library that suits use cases, personas, and the complete buyer’s journey
• And much more!