Effective B2B marketers must leverage rich media content to nurture their prospects. Webinars and videos resonate with buyers in a way that goes beyond aesthetics. These formats amplify engagement, heighten a buyer’s understanding of value, and tell a story in a real way. This guide compares the value and effectiveness of rich media and text-based content throughout the buyer’s journey to demonstrate the critical role rich content plays in creating leads and generating revenue.
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