For an organization’s go-to-market (GTM) processes to be as effective as possible, it’s essential core players understand how integral each piece is to the success of the whole. Weakness anywhere can lead to failure everywhere, and as an insights provider, content creator, executor and enabler, Marketing can serve as important connective tissue across the GTM.
Done right, marketing teams help align the essential processes necessary to produce better products and roll them out more successfully. Download Two Key Areas for Maximizing Marketing Impact Across the GTM to closely examine not only content creation and distribution breakpoints but also why they continue to cause so many practitioners significant angst.
