The global pandemic has forced B2B marketers to rethink the way they work. Digital is now a key focus and budgets are quickly being moved online.
In this e-book we will help you understand the basics of intent data by breaking down what it is and why you should be using it. We will also look at the different types of data available with a special focus on second-party data and the benefits it can bring to your marketing.
To help you get started, we have also included sample emails and call scripts, along with a set of questions you should ask potential second-party data providers, to help you hit the ground running.
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