Using Programmatic Webinars to Achieve Better ABM Engagement

ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.
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ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed. That’s in large part due to conflicts between the objectives of practitioners, the tactics they deploy and the way ABM really works.

In this e-book, we explore why teams struggle with the shifts ABM requires of them and share a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.

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