BrightTALK Local


Wednesday     November 7th     3:30pm – 6:30pm     |     Cedar Door Patio Bar & Grill


BrightTALK sat down with John Johansen, Sr. Marketing Campaigns Manager at IBM.

Here are a few of the topics we discussed:

– Using AI for lead nurture is really in its infancy stages

– IBM is maximizing the scope of their marketing programs with a digital version of their biggest conference

– Austin offers the perfect blend of enterprises and startups, new ideas, and career opportunities

John Johansen
Sr. Marketing Campaigns Manager, Global Demand Generation

Morgan Cantrell
Managing Director

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