BrightTALK Local

Calling all local DC Marketers!

Join BrightTALK’s Katie Lewis and local marketing and data science rockstars as they set the stage for an evening of conversations on content and demand marketing as it relates to artificial intelligence (AI). They will take a practical look at what a marketer needs to know about AI in marketing and what to expect in the coming years. The presentation will be surrounded by time to chat with other innovative locals over food and drinks and will also cover:

• Defining clear digital campaign goals and KPIs
• Measuring your business impact from awareness to bookings
• Creating and repurposing video and webinar content across platforms and regions
• Maintaining quality within your database
• Dealing with recent and upcoming data privacy policies

Schedule:

5:30pm: Arrivals, networking

6:30pm: Panel presentation – Discussion moderated by Katie Lewis, BrightTALK featuring: John Cassil, Senior Data Scientist , Data Products at CARFAX, Daniel Scantlebury, Director Data Science at Resonate, and Sara Davis, Marketing Director at Afiniti

7:30pm: Drinks, snacks, share ideas and meet the BrightTALK team!

8:00pm – 8:30pm: Q & A, wrap-up, networking

Location:

Industrious Ballston
4201 Wilson Blvd 3rd Floor
Arlington, VA 22203

Getting to the venue:

Industrious Ballston is located at 4201 Wilson Blvd on Floor 3. When entering the building, go to Floor 2, and the security guard will help you access Industrious on Floor 3.

Besides street parking, there is parking at the public Ballston garage for $1 for up to 3 hours, and at the venue garage (entrance on N Stuart Street and is paid hourly). Please park on Floors P3 or P4 and take the elevator to Floor 2.

If taking the metro, Industrious Ballston is one block from Ballston-MU Station. Enter the building entrance next to the Dunkin Donuts at the corner of 9th Street and N Stuart Street and go to Floor 2.