BrightTALK Local


Tuesday, June 25th | 9:00am – 11:30am | 4 Christopher Street


BrightTALK Local London

There’s no doubt content marketing spend increases year-on-year and as companies invest more into webinar and video strategies to raise brand awareness and greater share of wallet, the same question pops up time and time again, are they really getting ROI?

This session will examine content marketing best practices in B2B, identify common pitfalls and highlight new tactics and strategies that firms can use to build mindshare and retain clients. Will include a look at the 2019 Benchmarks Report where BrightTALK has analyzed a wealth of data from over 100,000 webinars and videos that have had over 1.5 million audience interactions.


9:00am: Arrival and Breakfast
9:30am: – Opening Words and BrightTALK Introduction – Andy Wiggans
9:45am: – BrightTALK Benchmarks 2019 – Val Pierre Genton
10:15am: Trends in B2B Video 2019 – Jon Mycroft
11:00am: Networking Drinks and Appetizers- Meet the BrightTALK team


25 June 2019
9:00am – 11:30am

BrightTALK’s Office
4 Christopher Street
London, EC2A 2BS

Andy Wiggans

Val-Pierre Genton
VP, Product Marketing

Jon Mycroft
Senior Creative Account Director

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