BrightTALK Local


Wednesday     November 13th     4:30pm – 7:30pm     |    The Driskill


Calling all local Austin Marketers!

Join BrightTALK’s Ryan Ashburn and local marketing visionaries they set the stage for an evening of conversations on what’s trending in content and demand marketing. More specificially this session will touch ABM and intent marketing as complementary strategy many teams are slowly adopting. The notion of being able to prioritize or identify which companies are in a buying cycle enables sales teams to be more effective and focus on the companies that matter. The presentation will be surrounded by time to chat with other innovative locals over food and drinks and will also cover:

  • Building a clean and valuable database
  • Using your own data to inform campaigns and outreach
  • Leveraging 3rd party intent data for timely targeting
  • Avoiding common pitfalls with account-based marketing
  • Aligning sales and marketing for consistent and relevant messaging




4:30pm: Arrivals, networking

5:30pm: Panel presentation

6:00pm: Drinks, snacks, share ideas and meet the BrightTALK team!

6:30pm – 7:30pm: Q & A, wrap-up, networking



The Driskill
604 Brazos St
Austin, TX 78701

Ryan Ashburn
President & Chief Revenue Officer

Ana Villegas
Vice President, Global Marketing
National Instruments

Jeff Siegel
Director of Strategy

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