BrightTALK & White Marble Marketing Event


Thursday     September 19th     8:00am – 12:00pm     |     Cocoon Global


From Strategy to Distribution – the content journey

Addressing the chronology of strategy, content, distribution through to data considerations, this combination of talks and panel discussions will open and look to discuss key developments and potential hurdles within the Investment industry.

Featuring voices from all stages of the content journey, join us for an exciting and engaging discussion around how content marketing has a key role within Marketing strategies and the evolving role it has within data-driven decision making facing all companies.


8:30 – Registration & breakfast
9:00 – Welcome – Stuart West, VP of Sales, BrightTALK


9:05 – How to stay authentic in your corporate narrative – Twink Field, CEO, White Marble Marketing
9:15 – Asset Manager of the future and the role of FinTech – Olivia Vinden, Director, Head of Fintech & Innovation, Alpha FMC
9:25 – Segmentation and creating profiles of one to increase revenue – Bruce Keith, COO, Bridgeweave
9:35 – Awakening the content marketing giant – Jemma Gosling, Head of International Segment Marketing, BYN Mellon
9:45 – Panel and Q&A: The role of content as part of distribution strategy – Hosted by Stuart West, BrightTALK
10:00 – Break


10:15 – Content marketing beyond your content; getting value from the unengaged – Stuart West, VP, BrightTALK
10:25 – What is the role of influencers in distribution and content creation – Jack Morel-Paulo, Head of Influencer Marketing Strategy, Onalytica
10:35 – Trace Data – The role of data and the responsible use of social media channels – Sorcha Lorimer, CEO, Trace Data
10:45 – Panel and Q&A: The role of technology and governance in content distribution – Hosted by Andrew Scott, White Marble
11:00 – Close


Thursday, September 19th
8:00am – 12:00pm


Cocoon Global
4 Christopher St
London EC2A 2BS, UK


Nearest tube station:
Liverpool Street & Old Street

In partnership with White Marble Marketing

Stuart West

Twink Field
CEO & Founder
White Marble Marketing

Jack Morel-Paulo
Head of Influencer Marketing Strategy

Jemma Gosling
Head of International Segment Marketing
BNY Mellon

Sorcha Lorimer
Founder & CEO
Trace Data Ltd

Bruce Keith
Chief Operating Officer
Bridgeweave Ltd.

Olivia Vinden
Director, Head of Fintech & Innovation
Alpha FMC

Join other Marketing Visionaries at:

BrightTALK and White Marble Marketing Investment Management Event

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