We are bringing BrightTALK’s head of marketing and CMO, David Pitta to dive into one of the hottest topics of the year – intent data.
Intent and how sales and marketing teams leverage various forms of engagement signals are pivotal to how you nurture, score and follow-up with prospects. Intent can also complement and inform an ABM strategy in order to help with more targeted outreach.
This session will review everything from the intent data landscape and its use cases to how you can leverage first-party data to message and reach the right people. Our panel will also share insights on how to build a cohesive view of accounts and their propensity to buy through the use of third-party intent data.
Agenda:
4:30pm: Arrival and Hors d’oeuvres
5:30pm: Panel Presentation
6:30pm – 7:30pm: Networking and Drinks – Meet the BrightTALK team
Date/Time:
Wednesday, March 4
4:30pm – 7:30pm
Location:
Opal Event Center
251 Castro St., Mountain View, CA 94041
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