Thursday, 23 January | 9:30am – 11:30am | Labs, Azrieli Sarona Tower
We are bringing industry expert and BrightTALK’s Creative Account Director, Jon Mycroft to Tel Aviv to share his experiences on how to leverage video to create a winning go to market strategy.
There’s no doubt content marketing spend increases year-on-year and as companies invest more into webinar and video strategies to raise brand awareness and greater share of wallet, the same question pops up time and time again, are they really getting ROI?
This session will examine why video should be part of your content marketing mix, identify common pitfalls and highlight new tactics and strategies that firms can use to build mindshare and retain clients.
9:30am: Arrival and Canapes
10:00am: Opening Words and BrightTALK Introduction – Andy Wiggans
10:15am: How to leverage video to create a winning go to market strategy – Jon Mycroft
11:00am: Networking Drinks and Appetizers – Meet the BrightTALK team
Thursday 23 January
9:30am – 11:30am
Labs, Azrieli Sarona Tower, Lecture Room
121 Menachem Begin Rd, Tel Aviv