Integrate your data
[Professional and Enterprise-only feature]
Integrate BrightTALK™ Channel data with your CRM and marketing automation systems to connect content marketing to revenue.
BrightTALK for Salesforce
Enable your sales team to respond rapidly to the buying behaviors of your audience by offering real-time access to your BrightTALK engagement data. Say goodbye to waiting for lead lists to arrive or spreadsheets to upload. Your BrightTALK engagement data is automatically updated in Salesforce and available for immediate action. The faster your sales team acts the more likely they are to generate pipeline and close more business.
BrightTALK for Eloqua, Marketo, Hubspot or Pardot
Optimize your marketing performance by incorporating engagement data into your marketing automation campaigns. Use integration with your marketing automation software to drive nurturing campaigns and provide valuable intelligence for your sales team.
- Map your BrightTALK subscriber data to your campaigns
- Link your content directly to the program or campaign builder workflow
- Build Dashboards to see the global performance of your BrightTALK Channel(s)