Integrate your data
Integrate BrightTALK™ Channel data with your CRM and marketing automation systems to connect content marketing to revenue.
Enable your sales team to respond rapidly to the buying behaviors of your audience by offering real-time access to your BrightTALK engagement data. Say goodbye to waiting for lead lists to arrive or spreadsheets to upload. Your BrightTALK engagement data is automatically updated in Salesforce and available for immediate action. The faster your sales team acts the more likely they are to generate pipeline and close more business.
Optimize your marketing performance by incorporating engagement data into your marketing automation campaigns. Use integration with your marketing automation software to drive nurturing campaigns and provide valuable intelligence for your sales team.